When it comes to stylish activewear, we’ve all had that moment when a pair of leggings or sports bra is so cute but totally unsupportive. The good news is, more and more brands are offering sleek styles that are both super comfortable and super cute. And with a variety of sizes available, these activewear for women can also flatter and support every curve.
The global women’s activewear market is driven by rising fitness consciousness, a shift in lifestyle and the upsurge in disposable income. Further, the rise in adoption of athleisure among young population across the globe supports the market growth. Additionally, the shift in purchasing habits of consumers boosts the online sales of the same.
Athleta, a brand under Gap, is the leading player in the women’s activewear industry with its durable fabrics and innovative designs. Its stylish collections include running and training apparel, yoga and hiking wear, casual travel style and more.
Another female-created and owned brand is Koral, which launched in 2014. Its designs have a street style aesthetic that elevate the female form and work for medium to light intensity workouts. Try the high-waisted, slimming Sculptflex leggings and coordinating top.
When it comes to name recognition, you can’t get more recognizable than Lululemon leggings. They’re a favorite of yogis, runners and influencers around the world. Their sleek silhouettes, breathable materials and fashion-forward styles are why the brand is so popular. Try the bestselling High-Rise 7/8 Legging and a matching Sculptflex Body Crop. activewear for women