retail digital marketing is the practice of using online marketing methods to attract, engage, and convert shoppers into customers. It uses a variety of online and mobile marketing tools, such as website optimization (search engine optimization), social media, email, SMS, and more to create omnichannel campaigns that reach shoppers wherever they are, at the right time. By combining online and offline channels into a unified digital marketing strategy, retailers can drive more sales and connect with their audience in an authentic way.
Today’s consumers are connected to their phones at all times, so it’s important for retail businesses to provide an excellent digital customer experience. Digital marketing allows for a personalized customer journey, allowing shoppers to get the products they need, when they need them. By leveraging the power of a CDP, retailers can unify their data into one unified profile and use it to target shoppers with the right content at the perfect time.
As ecommerce grows, the lines between online and offline shopping continue to blur. Consumers often price check their purchases in-store and then purchase through whichever channel is most convenient for them at the time. A comprehensive digital marketing strategy can help a retail business increase brand awareness, drive traffic to their eCommerce site, and ultimately generate more sales. In addition, re-engagement campaigns that combine multiple online and mobile marketing channels can be highly effective at increasing a retailer’s bottom line. Using data, retail marketers can target shoppers with personalized offers and messages, converting them from casual browsers into loyal customers.