Fasting is a core aspect of Muslim faith and one of the Five Pillars of Islam. It’s a time for reflection, spiritual discipline, and strengthening family and community ties. It’s also a time for giving. “It’s a good opportunity for people to be more generous, especially with those who don’t have much,” says Leonard Rego, who runs the Muslim-American marketing firm EMEA. “The idea is that you’re not just fasting for yourself, but for your neighbor as well.”
The COVID-19 pandemic changed a key dynamic of Ramadan: The virus forced many to stay at home and refrain from socializing in public. But now that the pandemic is over, those socializing aspects of the month have returned to the fold. “There’s a lot more community around it, and there are a lot of different mosques that host iftar and things like that,” Shaik says. “And people are getting out and visiting each other a lot more.”
For businesses looking to capture the Ramadan market, it’s important to understand the month’s unique demands on grocery shopping and socializing, especially at night. Grocery spending increases during the month, and Muslims tend to cook for larger crowds. In addition, evening prayers at the mosque are more frequent and last longer than on normal days.
Decor that celebrates the season is a big draw, and it’s easy to find plenty of options. This silver trivet would look great on a table, and this moon-and-stars decorative scroll is a stylish way to say “Ramadan Kareem.” For those who want something with a bit more glitz, this gold candle lantern looks like it was made for the holiday. مفرزنات رمضان للبيع