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How Click and Collect Can Help Retailers During the COVID-19 Pandemic

Posted on August 21, 2023

Click and Trip is a travel platform that helps consumers plan trips and book them with flights, hotels and other services. The startup’s mobile app searches thousands of travel providers to find the best rates and a wide selection of options for travelers. The app also takes care of reporting and allows users to invite teammates to their bookings.

The company’s app is free to use and offers a range of features for customers, including the ability to share their trip itinerary with friends or family. It also has a “Trip Library” of packages that is curated by the company’s travel team. Click and Trip’s travel products are sold in the UK, US, Canada, Australia and New Zealand.

During the COVID-19 pandemic, click and collect services have surged in popularity, with many retailers adding them to their lineups and increasing staffing. It has given shoppers the chance to avoid crowds while completing their shopping and avoid shipping delays caused by delivery trucks not being able to access certain parts of towns. In addition to delivering convenience, the option has been seen as a way for companies to stay open while keeping their employees safe and productive.

One of the hottest new click and collect trends has been curbside pickup, where consumers place their orders online but go into a store to pick up their items instead of having them shipped to them. This service has become particularly popular among older shoppers and those at higher risk of contracting the virus. This method has also enabled retailers to remain in business during the pandemic, even as their competitors closed.

When designing a click and collect experience, it’s important to keep in mind the needs of your target audience. What types of items will they buy? How will they be notified that their order is ready to pick up? What will they do when they arrive at your store, whether they’re using BOPIS or curbside pickup? You’ll also need to develop a strong system for collecting and tracking these orders, so that employees are well-versed in the process.

Click and collect is a great way to reach a wider variety of shoppers than traditional e-commerce platforms do. It combines elements of both shopping in-store and online for a hybrid experience that’s convenient for a variety of different people, from parents who want to reduce their kids’ errand times to people who like to shop in stores but don’t have time to wait around for delivery. As demand continues to grow, more retailers will likely offer these services and look for creative ways to make them stand out. This will help them reach new audiences, keep existing shoppers happy and increase their chances of conversion. What’s more, these services will continue to gain popularity as the world becomes more connected and shoppers are re-examining the benefits of digital retail.

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