Beauty brands have been leveraging AI to help customers find products they’ll love. These solutions help them build brand loyalty and boost sales. From AI-powered product recommendations to optimized makeup virtual try-on, these platforms are helping them stand out from the competition and create engaging customer experiences.
Automated Skincare and Makeup Recommendations
When shopping for makeup, it’s important to know your skin type and color preferences. This is especially true if you’re a beauty novice, as it can be difficult to choose the right shades for your skin tone and features. This is why it’s so important to use a product recommendation solution that can take into account your skin type and existing trends in order to recommend the best makeup for you.
This can be done through an app, such as Tint, which analyzes your face and determines your skin tone before recommending cosmetics that will fit you. The software then provides you with a personalized shopping experience. It can also help you avoid making mistakes and reduce waste, as it will save you time on product research.
AR-Powered ‘Virtual Mirrors’ allow you to try on makeup in real time. These solutions are available on smartphones and are made by various companies, including Perfect Corp and Modiface (owned by L’Oreal).
The company uses artificial intelligence to track the user’s eyelids, cheekbones and nose, which is then used to determine their face shape. This data is then used to create a customized look that can be shared with other users.
It can also be used to generate a general face chart that makeup artists can use to help them create personalized looks for their clients. This helps establish a stronger bond between makeup artists and their customers, while providing them with more insight into their skin’s specific needs.
AI-powered Guided Tutorials
One of the biggest challenges in the beauty industry is that most consumers don’t know how to apply their makeup correctly. This is why a new generation of virtual makeup tutorials is being developed using augmented reality. These virtual makeup tutorials use interactive AR visual direction and overlays to show the user how to properly apply their makeup.
These platforms are designed to educate and engage beauty shoppers by delivering hyper-personalized and entertaining virtual makeup tutorials. They can be used on their own or in a retail environment. They can be used as an in-store consultation tool, or as a stand-alone product to enhance a store’s existing digital strategy.
They can also be used in a retail environment to help customers get started with their makeup look, or as a way to teach them the basics of applying makeup. They’re also a great way to promote new products and give your customers a more personalized shopping experience.
Adding the AI feature to a brand’s website can increase sales by up to 200%, and it can help to reduce the amount of product waste by providing consumers with a virtual try-on option that lets them test out different colors without purchasing them. ai makeup