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The Importance of Property Videography in Christchurch

Posted on October 3, 2023

Many residents of property video Christchurch continue to live in homes that were damaged or destroyed by the September and February earthquakes. The damage has impacted on their social lives, relationships, communities and identities.

Some have been trying to find their missing loved ones, calling 111 or putting information on public forums. Others have been contacting relatives in the United States.

Why is a Property Video Important?

Real estate videography is an important tool for real estate agents to use when showcasing properties. By using videos, real estate agents can provide potential homebuyers with an immersive experience that will help them connect emotionally with the property and make a decision to purchase faster. Additionally, property videos can help potential buyers get a better idea of the layout and flow of the property, which can lead to a more informed decision-making process. However, it’s also important to note that videography can be used for negative purposes as well. The Christchurch mosque shootings, for example, were terrifying because of how unmistakably digital the violence was, and how aware the shooter appeared to be of distinct internet subcultures and how his actions would be viewed online.

How is a Property Video Made?

Real estate property videos are a huge asset for the real estate industry as they increase engagement with clients, generate more inquiries, and ultimately, sell properties. As a result, property videos should be well-crafted and unique to ensure maximum exposure and success.

In this animated property video from Long and Foster, a mixture of motion graphics and live action is used to create a compelling viewing experience for the audience. The unique color scheme and animation style stand out from the competition while also conveying a more relatable message about finding a new home. The use of collage animation also appeals to current marketing trends and keeps the viewer interested throughout the video.

It is important to keep in mind that most buyers will be making a large purchase and it is often a significant life event. This means they will be more concerned with emotional aspects than technical details of the property. Therefore, it is important to relate to the buyer’s emotions in the video and highlight any unique features of the property.

It is also important to be sure to cover the entire property in the video. Buyers may not be able to visit the property in person so it is crucial to show them all of the highlights. A good way to do this is by planning out a storyboard in advance and mapping out all the coverage you will need for your video. This will help to ensure that no areas are overlooked or missed.

What is the Cost of a Property Video?

When it comes to the cost of a property video, it can vary depending on the type of film you require. A basic fly-through video can be as cheap as $500, while a full lifestyle film might cost $10,000 or more.

Before any production can take place, it’s important that you have a clear idea of what type of property video you want. The best way to do this is by developing a creative brief and script.

This will help to streamline the process and ensure that all of the key points are covered. It can also reduce the costs of filming. For example, making sure that surfaces are clean and furniture is de-cluttered will save time on post-production editing. This will also help the film look more professional.

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