Branding is a process of shaping public perception of your company, products and services. It’s about creating a consistent promise to your customers, delivered through your logo, visual identity, mission statement and a common theme running through all marketing communications.
A well-branded business is one that people recognize and remember. It’s also a business that people are more likely to share with their friends and acquaintances, helping generate new business through word-of-mouth. Branding creates customer loyalty, which can lead to repeat business and referrals, and ultimately increased revenue.
Customers are now more interested than ever in purchasing from companies that share their same values. In fact, a 2021 study by Razorfish found that 82% of consumers say they buy from brands they trust. Branding is the way for businesses to communicate their mission and message to potential customers, and it’s the reason why they are able to command higher prices than non-branded competitors.
Many times, branding is misunderstood, and it’s often simplified down to its aesthetic component – the name, logo, design and packaging. In reality, branding is a more complex concept that encompasses everything a company does and says. This is why it’s so important to work with a specialist who understands the ins and outs of branding. They can help guide you and your team in crafting a strategic personality for your business. This will give your brand a competitive edge that can be felt by both your current and future customers.